Reports from the Asylum

In this contribution for the special Thanksgiving edition of For Immediate Release, ‘Professor’ Goetsch provides highlights from “Making the Web Work for You: How Non-Geeks Use Social Media”, a panel discussion she moderated for the Bay Area Consultants Network on November 21, 2008. Among the tools these non-geeks consider invaluable are Google Alerts, LinkedIn, FreeConferenceCall, and HARO.

About the Panelists

Terry Gault, VP of Services at The Henderson Group, has been a coach, trainer, and consultant in communications skills since 1997. Terry writes both business and personal blogs, is active on Facebook and LinkedIn, and posts videos to YouTube.

Michael North has been engaged in Sales and Operations for 26 years. He uses Google Blog Alerts, Yahoo! Groups, and teleconferencing in his consulting practice—as well as good old-fashioned FTP.

Sandy Shepard wears many hats: lawyer, speaker, author, and lifestyle trainer. She has made effective use of blogging, podcasting, Google Alerts, and iGoogle. Her current passion is SendOutCards.com.

Financial advisor Jeff Stoffer, CFA, CFP, pursued a successful cooking career before discovering a passion for finance and investments. Jeff has begun using article marketing and is investigating integrating audio and video into his website.

The panel is moderated by BACN Executive Team member, social media evangelist, and self-confessed geek Sallie Goetsch (rhymes with “sketch”).

Today’s Report from the Asylum is sponsored by Advertissimus Maximus.

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‘Professor’ Goetsch returns to For Immediate Release in episode 388 with musings on the appropriate use of video as a communication tool, the surprising number of companies entering the Enterprise 2.0 space, and the challenges that the IT department faces in implementing social media.

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On September 16th, 2008, ‘Adjunct Professor’ Michele Molitor and ‘Professor’ Sallie Goetsch gave a brief talk about Podcasting to Build Your business for the Mid-Peninsula Professional Alliance in Palo Alto, California. You can find out more details on the presentation page, but if you just want to hear what we said, click that ‘play’ button.

The button looks funny? That’s because this is a test of the Blubrry PowerPress plugin, so it’s a different player.

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Instead of producing a report, podcasting ‘professor’ Sallie Goetsch co-hosted FIR 339 with Dan York. (Shel and Neville were not able to do the show themselves.) Although there were a couple of mentions of podcasting, Second Life, and the New Communications Forum, the star of the show was Twitter, which appeared in One-Minute News, in David Phillips’ report, and in Neville’s pre-recorded contribution to the show, as well as providing the music.

‘Professor’ Goetsch’s conclusion: it is better to listen to Shel and Neville than to be them.

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On Monday, 21 April, 2008, Professor Goetsch and Adjunct Professors Priscilla Rice and Michele Molitor went to pitch their podcasting package to a group of WSI (that stands for We Simplify the Internet) franchisees. This 39-minute discussion focuses on ways that small, medium, and even multinational businesses in many different industries are using podcasting.

Visit the presentation page for links to the sites mentioned in the presentation.

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‘Professor’ Hopkins reports this week on his ongoing research into the utility of Second Life for small businesses, focusing on some yet-unrealized possibilities. What if you could import all your ‘2D’ web properties and profiles into Second Life, so that you could engage in all your social networking activities from within your virtual environment, updating FriendFeed, Twitter, Plaxo, Facebook and displaying those updates on the virtual walls of your Second Life home?

If you have always wanted a footnote in an academic paper, here is your opportunity! ‘Professor’ Hopkins wants to hear about your ‘ah-ha!’ moments with Web 2.0. Lie back on the couch and tell the good doctor about what it was like when you ‘got it’ about a new social media tool. Stories about your clients and colleagues are also welcome. Send them all to SL@leehopkins.net.

And remember, there’s still time to subscribe to the Better Social Media Communication Results print newsletter.

Included in FIR 336.

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Actually, ‘Professor’ Goetsch became a member of the Blubrry podcast community in 2006, but the Reports from the Asylum podcast has only been there since March 31, 2008.

Because most of the Reports are included in another podcast (For Immediate Release is also part of the Blubrry community), this show is unlikely to participate in any of the advertising opportunities. (Besides, who could possibly do as good a job promoting GoToMeeting as Anna Farmery does?)

However, part of the agreement podcasters have with Blubrry is mentioning their affiliation, so we wanted to be sure to give them a plug here on the show blog, and will make a point of mentioning Blubrry in the presentations and other special editions of Reports from the Asylum which don’t appear in FIR.

Visit the Podcast Asylum on Blubrry.

In his report for FIR 332, ‘Professor’ Hopkins waxes lyrical about the HitWise report for the AsiaPacific region and its implication for social network marketing.

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‘Professor’ Goetsch just couldn’t resist commenting on the horrified reaction of the French blogosphere to the fact that French president Nicolas Sarkozy has started monitoring blogs. And then, since she was at the microphone anyway, she decided to weigh in on recent claims by Michael Geoghegan and Paul Colligan that podcasting is not an industry. It’s certainly worth considering that if advertising no longer works as a business model for print, it might not be the best bet for social media.

My Podcast Alley feed! {pca-5f34ef750fd3708ed65552927bbc9a14}

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